Featured Technology Articles


A New Perspective on Enterprise Resource Management

What if companies used information systems more broadly — not just to measure profits but also to account for the needs of people and the environment?


The Four Traps of Predictive Analytics

Companies seeking to use analytics for predictive decision making commonly make these four errors.


Revisiting Complexity in the Digital Age

Digital technologies are helping companies finesse trade-offs between complexity’s costs and benefits.



New Research in Geo Location Marketing

How Effective Is Location-Targeted Mobile Advertising?

October 21, 2014 | Zheng Fang, Xueming Luo and Megan E. Keith

New research shows that mobile advertising targeted to consumers based on their locations can be effective. This is particularly the case with customers who have shown a high level of interest in the type of product being shown to them. Researchers also think that some users might simply need more time to evaluate the trustworthiness of an app or offer — suggesting that marketers might see delayed responses to location targeted mobile ads.

Leveraging Data

Open access brought to you by Cognizant

Increasingly, people and products — websites, objects, services — can be represented as a set of data characteristics. Open access to this group of MIT SMR articles on managing those data sets to meet customer need is provided courtesy of Cognizant.

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Elevate sponsored panel test
Elevate sponsored panel test

Do You Need a Data Dictator?

Keeping track of data and creating value from it may require more than technology.

Elevate sponsored panel test
Elevate sponsored panel test
Elevate sponsored panel test


Technology Strategy


Optimizing Your Digital Business Model

If you lack a good digital business model, your customers may leave you behind.


Strategic Decisions for Multisided Platforms

Building a platform through which different groups interact requires smart thinking about strategy.


The Real Savings From IT Outsourcing

Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.


The Manager’s Guide to IT Innovation Waves

Executives must decide which IT innovation “waves” to catch — and which ones to let roll by.

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The Pitfalls of Project Status Reporting

The Pitfalls of Project Status Reporting

Will your next big IT project be on time and deliver what was promised? Maybe — but maybe not. Accepting five inconvenient truths about project status reporting can greatly reduce the chance of being blindsided by unpleasant surprises.

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Digital Transformation

Embracing Digital Technology

October 7, 2013 | Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch

A study by MIT Sloan Management Review and Capgemini Consulting finds that companies now face a digital imperative: adopt new technologies effectively or face competitive obsolescence. While there is consensus on the importance of adopting digital technology, most employees find the process complex and slow. Many say their leaders lack urgency and fail to share a vision for how technology can change the business. Companies that succeed tend to have leaders who share their vision and define a road map, create cross-organizational authority for adoption and reward employees for working towards it.

Rise of the Chief Digital Officer


CDOs Are Reaching New Heights — and Quickly

Chief digital officer is an important new rung in the corporate ladder.


The Executive’s Role in Social Business

Executives are increasingly recognizing the value of social business to their organizations.


The Emergence of Chief Digital Officers

Companies are appointing chief digital officers to focus their use of social and digital strategies.


How Starbucks Has Gone Digital

Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.

Do You Know the Value of Your Data?

It's not enough to collect the right data: companies today are under intense pressure to have a handle on its value. That pressure even extends to individuals, who have their own "information footprint" and vast troves of archived information.