Technology

Featured Technology Articles

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A New Perspective on Enterprise Resource Management

What if companies used information systems more broadly — not just to measure profits but also to account for the needs of people and the environment?

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Getting Value From Your Data Scientists

To create real business value, top management must learn how to manage data scientists effectively.

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The Pitfalls of Project Status Reporting

Will your next big IT project be on time and deliver what was promised? Maybe — but maybe not.

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New Research in Geo Location Marketing

How Effective Is Location-Targeted Mobile Advertising?

October 21, 2014 | Zheng Fang, Xueming Luo and Megan E. Keith

New research shows that mobile advertising targeted to consumers based on their locations can be effective. This is particularly the case with customers who have shown a high level of interest in the type of product being shown to them. Researchers also think that some users might simply need more time to evaluate the trustworthiness of an app or offer — suggesting that marketers might see delayed responses to location targeted mobile ads.

Leveraging Data

Open access brought to you by Cognizant

Increasingly, people and products — websites, objects, services — can be represented as a set of data characteristics. Open access to this group of MIT SMR articles on managing those data sets to meet customer need is provided courtesy of Cognizant.

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Do You Need a Data Dictator?

Keeping track of data and creating value from it may require more than technology.

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Get the Most Out of Outsourcing Spending

The Real Savings From IT Outsourcing

December 19, 2013 | Kunsoo Han and Sunil Mithas

Research suggests that outsourcing IT can help reduce sales expenses and general and administrative costs, which are often four to five times IT costs. Managers need to take a balanced approach to their investments in internal systems and outsourcing to reap greater benefits in terms of cost savings. Analyzing the impact of outsourcing on non-IT costs and formulating strategies for maximizing the savings on these expenses can help companies get the most out of outsourcing spending.

New in Data & Analytics

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Is Your Organization Ready for the Impending Flood of Data?

As sensors and computer-mediated transactions become universal, Google’s Hal Varian warns that organizations need to prepare for a flood of data.

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Analytics Meets Mother Goose

If you think analytics is just about the math, you’re telling yourself the wrong story.

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Catching Up with Scantily Clad Analytics Emperors

Stories of your competitors’ analytics prowess are probably overblown — so take steps to move forward now.

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Short on Analytics Talent? Seven Tips to Help Your Company Thrive

Companies are having a tough time finding the data scientists they need — but that doesn’t mean those projects need to halt altogether.


Rise of the Chief Digital Officer

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The Emergence of Chief Digital Officers

Companies are appointing chief digital officers to focus their use of social and digital strategies.

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CDOs Are Reaching New Heights — and Quickly

Chief digital officer is an important new rung in the corporate ladder.

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The Executive’s Role in Social Business

Executives are increasingly recognizing the value of social business to their organizations.

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How Starbucks Has Gone Digital

Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.