Competing in the Age of Omnichannel Retailing
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Magazine: Summer 2013
- Research Feature
- Read Time: 17 min
Recent technology advances in mobile computing and augmented reality are blurring the boundaries between traditional and Internet retailing, enabling retailers to interact with consumers through multiple touch points and expose them to a rich blend of offline sensory information and online content. In response to these changes, retailers and their supply-chain partners will need to rethink their competitive strategies.
















