LEADERSHIPHow to Fill the Talent Gap Global companies face a perfect storm when it comes to finding the employees they need. By Douglas A. Ready and Jay A. Conger
INNOVATIONTogether We Innovate How can companies come up with new ideas? By getting employees working with one another. By Rob Cross, Andrew Hargadon, Salvatore Parise and Robert J. Thomas
STRATEGYThink Big To win market share, don't try to influence what brand of product people buy. Change how they use the product in the first place. By David Aaker
STRATEGYStay Loose By breaking decisions into stages, executives can build flexibility into their plans. By Lenos Trigeorgis, Rainer Brosch and Han Smit
MARKETINGThe Distribution Trap It's every manufacturer's dream to get on the shelves of Wal-Mart and other mega-retailers. Too often, it turns into a nightmare. By Andrew R. Thomas and Timothy J. Wilkinson