MIT Sloan Management Review and The Wall Street Journal Announce: Business Insight

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THIS EDITION POSTED OCTOBER 26, 2007

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TECHNOLOGY Strategies for Being a Platform Leader By Annabelle Gawer and Michael A. Cusumano Related Articles: The Elements of Platform Leadership The 12 Different Ways for Companies to Innovate How Companies Can Avoid a Midlife Crisis	GLOBAL BUSINESS How to Do Business in Russia By Carl F. Fey and Stanislav Shekshnia Related Articles: Managing Executive Attention in the Global Company The Need for a Corporate Global Mind-Set Negotiating with "Romans" — Part 1 Negotiating with "Romans" — Part 2
OPERATIONS The Hand That Feeds You What makes some collaborations with suppliers succeed — when so many fail? By Nancy W. Nix, Robert F. Lusch, Zach G. Zacharia and Wesley Bridges Related Articles: The Need for Third-Party Coordination in Supply Chain Governance Managing Your Portfolio of Connections Don't Just Relate — Collaborate Partnerships to Improve Supply Chains Beyond Enterprise 2.0 MULTIMEDIA AUDIO Nancy Nix discusses factors that shape the outcome of company collaborations and the common mistakes people make.	FINANCE The Future Is Now In analyzing a company's stock price, executives may be seeing only part of the picture By Roland J. Burgman, David J. Adams, David A. Light and Joshua B. Bellin Related Articles: The Myth of Unbounded Growth Building Ambidexterity into an Organization Understanding the Dynamics of Value-Driven Variety Management What Really Drives the Market? Principles of the Master Cyclist MULTIMEDIA VIDEO David Adams discusses how companies can think about future value and what a company can do if its future value is shrinking.
MARKETING A Recipe for Creating New Products Take two completely separate categories. Combine. By Michael Gibbert and David Mazursky Related Articles: Measuring Brand Health to Improve Top-Line Growth Viewing Brands in Multiple Dimensions Brand Equity Dilution Understanding and Managing the Brand Space Brand Extensions: The Good, the Bad, and the Ugly MULTIMEDIA DISCUSSION Join a discussion with Michael Gibbert about the pros, cons, successes and failures of cross-breeding strategies. Test out your own ideas. AUDIO Michael Gibbert talks about how companies can become more effective at cross-breeding products.