Industry Research Brief

Travel marketers need to recognize and embrace analytical sophistication.

Burdened by an overabundance of KPIs, the health care sector can look to machine learning to force a focus on the metrics that matter most.

Retail companies that neglect machine learning do so at their peril.

Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.