A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
Based on a global CPG survey, this article discusses priorities for operating model transformation.
Based on a global survey, this article discusses operating-model trends at consumer-product companies.
College students will want online learning options even after the pandemic ends, a new survey says.
Feeling like an intellectual fraud can hamper actual job performance. But there is a solution.
Wharton Executive Education
Pete Maulik and Joey Bergstein discuss three fundamental truths for building an effective future-focused growth strategy.
A webinar with Pete Maulik and Joey Bergstein, moderated by Evan Schuman
Michael Schrage and Mark Foster discuss how technology leaders can best create and inspire change.
An online panel with Michael Schrage and Mark Foster, moderated by Evan Schuman
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
A webinar with Casey Carey and Tauhid Zaman, moderated by Evan Schuman
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
Matt Lawson and Shuba Srinivasan
The best path to AI is to establish a foundation in capturing, preparing, and analyzing data.
Fausto Ibarra, Director of Product Management, Google Cloud Platform
Here are the essential elements of a transformative IoT strategy.
Sukamal Banerjee and Stephanie L. Woerner
Developing and deploying successful analytics technologies means recognizing that the human factor is paramount.
Many financial firms in South Africa are investing in analytics technologies and human capital to build capabilities that strengthen customer relationships and set the stage for long-term growth through data-driven services.
Following initial experiments to see what the city’s data would reveal, Amsterdam is now using that information to spur innovations and improve services for citizens, businesses and tourists alike.
GE is positioning itself to make the Industrial Internet a strong component of a more efficient oil and gas industry.