Frontiers

Exploring the Digital Future of Management

The First Law of Digital Innovation

Most of us know Moore’s law, that the power of semiconductor chips grows exponentially, not linearly, over time. Moore’s law, though, is only part of the technology equation. There’s another critical law that needs more attention. It’s this: While technology changes quickly, organizations change much more slowly. That means digital transformation is as much a leadership challenge as a technical one.

AI and Machine Learning

Futuristic cityscape with people

Artificial Intelligence in Business Gets Real

The 2018 Artificial Intelligence Report by MIT SMR shows early leaders pushing forward with an eye toward scale.

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The Machine Learning Race Is Really a Data Race

To make AI a strategic differentiator, organizations need to draw from alternative data sets.

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Why Fear of Disruption Is Driving Investment in AI

A recent study connects the fear of disruption with technology investment at large companies.

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The Keys to Digital Leadership

How Digital Leadership Is(n’t) Different

Many of us assume that the leadership handbook must be completely rewritten for the digital age. Is this true? Or are we overly focused on what’s changing and thus neglecting the fundamentals? There is something to be said for both arguments. While many core leadership skills remain the same, the demands of digital disruption call for certain new ones, as well. This article explores which are which and what we can learn from organizations that are digitally maturing.

It Pays to Have a Digitally Savvy Board

Companies whose boards of directors have digital savvy outperform companies whose boards lack it: Among companies with over $1 billion of revenues, 24% had digitally savvy boards, and those businesses significantly outperformed others on key metrics such as revenue growth, ROA, and market cap growth. Companies can improve their boards by knowing what characteristics to look for in existing and new board members, managing board agendas differently, and cultivating new learning opportunities.

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“Leading Digital Change”

This collection of MIT SMR articles offers hints for leaders on what to expect and how to overcome the hurdles as they integrate digital into their business model. (Registration required.)

Articles included in this collection:

The Only Way Manufacturers Can Survive
By Vijay Govindarajan and Jeffrey R. Immelt
 
How Digital Leadership Is(n’t) Different
By Gerald C. Kane, Anh Nguyen Phillips, Jonathan Copulsky, and Garth Andrus
 
It Pays to Have a Digitally Savvy Board
By Peter Weill, Thomas Apel, Stephanie L. Woerner, and Jennifer S. Banner

Leading Digital Change - PDF

Deloitte

Free download of this collection MIT SMR articles is brought to you by Deloitte.

Counterpoints: The Sports Analytics Podcast

Second-Grade Soccer Superstars

Elite soccer academies are using analytics to help identify future star talent in the schoolyard.

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Solving Data Problems

The Problem With Big Data

The value of big data is being captured by large companies, but many small businesses are being left behind. One reason: Investors get more data from larger companies, so that’s where they place their bets. Startup and small business owners must think about their data as a new class of economic asset and understand their data helps investors assess them—which affects their ability to raise capital.

The Big Data Problem That Market Research Must Fix

Insight into what customers really care about often is hampered by the quality of the information being collected. Big data can support smart market research, but only if researchers embrace psychometric best practices and the basics of understanding what it is they want to measure and how. That means asking the right questions, asking enough questions, understanding how to weigh questions, and taking into consideration how people felt about the brand to begin with.

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The Basics of Digital Marketing

10 Principles of Modern Marketing

April 3, 2019 | Ann Lewnes and Kevin Lane Keller

Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage, and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.