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MIT SMR Custom Studio

MIT Sloan Management Review Custom Studio group is responsible for the creation and distribution of B2B content that creates visibility and engagement across all MIT SMR channels. The team includes experienced writers, editors, designers, project managers, and subject matter experts with knowledge of a wide range of management disciplines. MIT SMR Custom Studio collaborates with clients to develop, execute, and publish native articles, print content, and multimedia designed to engage an audience of business executives.
Custom programs are perfect for media buyers/planners, PR account executives, editors, event planners, and content marketing executives who want to benefit from an association with the trusted MIT SMR brand.
Below are some examples of the solutions MIT SMR Custom Studio can provide. A full list is available in our Media Kit.

Native Content

Grow your content library, enhance your engagement across multiple platforms, and expand your reach by creating content exclusively for the MIT SMR audience. Native content fits with the MIT SMR brand in terms of look, feel, and voice. We suggest creating content that is focused on the topics that are important to the MIT SMR brand. Our Custom Studio team can provide expert guidance for your content team or work with you to craft the piece on your behalf.

Executive Scholar Exchange

This program provides a unique solution for an organization to work with our Custom Studio team on the development of original content that deepens and intensifies your presence in your specified industry and combines the insights from a leading academic expert. Content is often published in one of MIT SMR’s quarterly magazines and extends to the website to ensure your message reaches the full extent of our readership.

Sponsor’s Viewpoint

This provides an opportunity for clients to take an MIT SMR article(s) and explain how lessons and insights from the article(s) can be applied in your own company. It’s a unique opportunity to be associated with MIT SMR content while showcasing your organization and the importance of your presence in your specified industry. The Viewpoint is packaged with a selected MIT SMR article(s) into a single PDF, which can then be gated by a custom registration page for lead-generation purposes.

Research and Surveys

Our team can develop surveys and analyze results in order to identify unique insights that will resonate with business executives. We can then illustrate the results in a variety of media — custom reports, white papers, infographics — to communicate the findings and position you as a thought leader.

Your Custom Solution

To begin discussing a custom program, please contact our sales team.