Artificial Intelligence and Business Strategy
In collaboration withBCG
On May 23, 2017, the MIT Sloan School of Management hosted the 14th annual CIO Symposium: “The CIO Adventure: Now, Next and… Beyond.” The one-day event brought senior IT executives together to discuss key technologies, including IoT, AI, blockchain, big data, DevOps, cloud computing, and cybersecurity. The main idea was to help prepare these tech leaders for challenges they face, including shepherding ongoing digital transformations, building a digital organization, and managing IT talent.
This series highlights insightful sessions from the event.
It’s nearly impossible to have a robust discussion about artificial intelligence (AI) without talking about its impact on society — especially the fear that machine learning may eliminate jobs. With these concerns top-of-mind for CIOs and IT leaders, MIT Media Lab’s Joi Ito moderated the session “Putting AI to Work,” which featured Josh Tenenbaum, a professor in the Department of Brain and Cognitive Sciences at MIT; Ali Azarbayejani, CTO of Cogito Corporation; Seth Earley, CEO of Earley Information Science; and Ryan Gariepy, CTO and co-founder of Clearpath Robotics and OTTO Motors.
“People worry that computers will get too smart and take over the world,” Ito quips at the start of the panel, quoting author Pedro Domingos. He continues: “the real problem is they’re stupid and they’ve already taken over the world.” But, as the panelists agree, AI has a long road ahead before it will render our working lives unrecognizable.
The discussion focuses on two use cases for AI: augmentation and automation. Ito argues that augmentation — that is, using machine learning to improve industrial processes, workplace efficiency, and customer experiences — is the more common way to leverage the technology today, and the panel finds consensus around this idea. Azarbayejani’s firm, Cogito Corporation Inc., for example, employs AI to understand the nuances of how people use words in conversations, using the knowledge to provide real-time feedback to frontline staff in call center environments. Tenenbaum contrasts two methods of learning: pattern recognition, which algorithms do well, versus model building, which can occur after a single experience and has more to do with human instinct.