Sports Analytics: The NFL Connects with Fans

The National Football League’s chief information officer discusses the organization’s customer-focused approach to big data and analytics.

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How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
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In a conversation with MIT Sloan Management Review’s Michael Fitzgerald, Michelle McKenna-Doyle, the NFL’s senior vice president and first-ever CIO, discusses the organization’s customer-focused approach to big data and analytics, and hear how the NFL works to make their employees comfortable with their own data sets.

McKenna-Doyle discusses new technologies for tracking player performance, satisfying fans’ demands for data and the challenges of effecting major technology change in a far-flung and decentralized organization.

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Topics

Competing With Data & Analytics

How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.
See All Articles in This Section

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