The Power of a Good Logo

Image courtesy of Flickr user Stuck in Customs. Think about legendary brands such as McDonald’s, Apple, Aflac, Michelin and Starbucks, and one of the first spontaneous associations is often with the brand logo: the golden arches, bitten apple, Aflac duck, Michelin man or Starbucks mermaid. Red Bull’s two charging red bulls in front of a … Continue reading The Power of a Good Logo