Watch on Demand: 4/28/11 Webcast on Sustainability and Innovation

On demand video: April 28, 2011, webcast on sustainability and innovation. Guests: Peter Senge, senior lecturer at MIT Sloan; Peter Graf, chief sustainability officer at SAP; and Knut Haanaes of The Boston Consulting Group. Moderated by MIT Sloan Management Review editor-in-chief Michael S. Hopkins.

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Our April 28, 2011, video webcast featured a conversation on sustainability and innovation moderated by MIT Sloan Management Review editor-in-chief Michael S. Hopkins.

Featured guests were Peter M. Senge, senior lecturer at MIT Sloan School of Management; Peter Graf, chief sustainability officer at SAP; and Knut Haanaes, global leader — sustainability initiative for The Boston Consulting Group.

The one-hour conversation looked at the findings of the second annual Sustainability & Innovation Global Executive Study by MIT SMR and The Boston Consulting Group, and the emergence of two distinct camps of companies: “embracers” — those who place sustainability high on their agenda — and “cautious adopters,” who have yet to focus on more than energy cost savings, material efficiency, and risk mitigation.



The conversation also follows our

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

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