Watch on Demand: 4/28/11 Webcast on Sustainability and Innovation

On demand video: April 28, 2011, webcast on sustainability and innovation. Guests: Peter Senge, senior lecturer at MIT Sloan; Peter Graf, chief sustainability officer at SAP; and Knut Haanaes of The Boston Consulting Group. Moderated by MIT Sloan Management Review editor-in-chief Michael S. Hopkins.

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Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
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Our April 28, 2011, video webcast featured a conversation on sustainability and innovation moderated by MIT Sloan Management Review editor-in-chief Michael S. Hopkins.

Featured guests were Peter M. Senge, senior lecturer at MIT Sloan School of Management; Peter Graf, chief sustainability officer at SAP; and Knut Haanaes, global leader — sustainability initiative for The Boston Consulting Group.

The one-hour conversation looked at the findings of the second annual Sustainability & Innovation Global Executive Study by MIT SMR and The Boston Consulting Group, and the emergence of two distinct camps of companies: “embracers” — those who place sustainability high on their agenda — and “cautious adopters,” who have yet to focus on more than energy cost savings, material efficiency, and risk mitigation.



The conversation also follows our

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Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

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