What Everyone Gets Wrong About the Never-Ending COVID-19 Supply Chain Crisis

Spoiler alert: Just-in-time inventory management was never the problem.

Reading Time: 10 min 


Permissions and PDF

Image courtesy of Chris Gash/theispot.com

The ongoing global supply chain crisis caused by the COVID-19 pandemic shows no sign of abating. Widespread product shortages are focusing attention on supply chain issues as never before — and while this publicity has shed some light on the problem, it has also spawned (misguided) calls to end the practice of just-in-time inventory management.

Multiple factors have led to the current situation, but they spring from two overarching causes: suppliers’ inability to adjust to soaring demand, and government interventions. In order to develop solutions to pandemic-induced product shortages, we need a better understanding of how these issues have played out since early 2020 and resulted in a worldwide logistics logjam.

The Pandemic Effect

As the pandemic took hold in March 2020, consumer demand patterns shifted abruptly. A shift to working from home, along with school closures, fueled increased demand for larger houses, home gadgets, computer and communications gear, furniture, toys, and recreational equipment. Such a dramatic shift would have strained manufacturing in the best of times. During the pandemic, manufacturers could not adjust in time to bridge gaps between supply and demand as they dealt with ongoing labor and material shortages, intermittent plant closures, and shipping delays.

Typically, short-lived supply crunches dissipate quickly as rising prices suppress demand and increased supply restores market equilibrium. But contrary to what standard economic theory about reaching supply-demand equilibrium suggests, prices have risen throughout the economy — in many cases substantially — while shortages have persisted.

Consider, for example, freight transportation. Early in the pandemic, transportation systems were strained by restrictions on air travel and quarantine requirements on vessel crews and interstate truck drivers. As Western countries swung back to higher levels of economic activity, ports could not process the increased shipping volumes. The entire transportation and distribution system was not built to add capacity at the rate the flow was growing, and labor shortages exacerbated the problem. The result was long delays, with ships anchored for weeks outside major ports — and a consequent shortage of maritime containers that were stuck on waiting vessels and could not be reloaded and shipped.

Shipping costs skyrocketed: The cost to ship a container from Asia to the United States’ East Coast climbed from around $1,400 per container to around $20,000.



1. E. Kulisch, “Are You Shipping Me?!? $32,000 Container Move From China to LA,” American Shipper, July 30, 2021, www.freightwaves.com.

2. M. Wayland, “Chip Shortage Expected to Cost Auto Industry $110 Billion in Revenue in 2021,” CNBC, May 14, 2021, www.cnbc.com.

3. M. Wayland, “Chip Shortage Causes Ford to Slash Vehicle Production at Several Plants in July,” CNBC, June 30, 2021, www.cnbc.com; and D. Shepardson, “Ford Again Trims Truck Production Due to Chip Shortage,” Reuters, Sept. 1, 2021, www.reuters.com.

4. Business Wire, “J.D. Power and LMC Automotive U.S. Automotive Forecast for June 2021,” Yahoo, June 25, 2021, www.yahoo.com.

5. M. Vaughn, “Used Car Prices Are Going Nuts! Here Are 10 of the Biggest Price Jumps,” Autoweek, July 30, 2021, www.autoweek.com.

6. A. Monteiro, “Fed’s Higher Inflation Forecasts Tied to Widening Supply Bottlenecks,” Bloomberg, June 17, 2021, www.bloomberg.com.

7. J. Bartash, “Fed’s Powell Admits Inflation Has Risen Higher Than Expected, but He Still Thinks It Will All Fade Away,” MarketWatch, July 28, 2021, www.marketwatch.com.

8. P.S. Goodman and N. Chokshi, “How the World Ran Out of Everything,” The New York Times, June 1, 2021, www.nytimes.com.

9. S. Symes, “Toyota Sidesteps Chip Shortage,” Motorious, May 28, 2021, www.motorious.com.

10.N.E. Boudette, “Toyota, Hurt by the Chip Shortage, Will Reduce Output 40 Percent in September,” The New York Times, Aug. 19, 2021, www.nytimes.com.

Reprint #:


More Like This

Add a comment

You must to post a comment.

First time here? Sign up for a free account: Comment on articles and get access to many more articles.

Comment (1)
Yaser Asgari
very nice article, minimizing phantom order without synergy with government policies is difficult. Building capacities should be based on risk assessment and incremental steps. I believe best companies can involve in managing their supplier as a end to end system. while they sharing risk and rewards.