Too often, companies treat privacy policies as a compliance cost. Instead, think of managing consumer privacy as a way to give people a positive experience with your brand.
Many large companies have privacy officers who set rules for managing data and audit compliance with those rules; however, hiring a privacy officer is usually seen by senior managers as a compliance cost. A company that respects the relationship with its customers, on the other hand, would think of the privacy officer as a strategic role and would establish a framework of consumer privacy controls as a key marketing and strategic variable.
There are three strategies that companies can follow to transform touch points around privacy into a positive customer experience:
- Develop user-centric privacy controls to give customers control.
- Avoid multiple intrusions.
- Prevent human intrusion by using automation wherever possible.
1. Develop user-centric privacy controls. Companies can make their customers feel helpless when it comes to their privacy.