Competing With Data & Analytics

How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? From 2010-2018, the Data and Analytics initiative investigated how technology enables competitiveness.

MIT SMR’s research employs global qualitative and quantitative methods to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.

MIT SMR's 2018 Data & Analytics Report

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Using Analytics to Improve Customer Engagement

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.

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Grow Your Customer Relationships With Analytics

MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.

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Infographic: Improve Customer Engagement With Analytics

An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.

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#MITSMRChat: Insights on Customer Engagement Through Analytics

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

MIT SMR’s Most Recent Data and Analytics Reports

Using Analytics to Improve Customer Engagement

Using Analytics to Improve Customer Engagement

SAM RANSBOTHAM et al.

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.

Analytics As a Source of Business Innovation

Analytics As a Source of Business Innovation

SAM RANSBOTHAM et al.

The 2017 Data & Analytics Report by MIT SMR finds that companies that embraced analytics have begun to find new ways to derive strategic benefit from analytics.

Beyond the Hype: The Hard Work Behind Analytics Success

Beyond the Hype: The Hard Work Behind Analytics Success

SAM RANSBOTHAM et al.

The 2016 Data & Analytics Report by MIT SMR and SAS finds that competitive advantage from analytics is declining.

Data & Analytics Global Research Reports

The Analytics Mandate

The Analytics Mandate

DAVID KIRON et al.

In the 2014 Data & Analytics Report by MIT SMR and SAS finds that an analytics culture offers better outcomes.

From Value to Vision: Reimagining the Possible with Data Analytics

From Value to Vision: Reimagining the Possible with Data Analytics

DAVID KIRON et al.

The 2013 Data & Analytics Report by MIT SMR and SAS details the emergence of Analytical Innovators.

Analytics: The Widening Divide

Analytics: The Widening Divide

DAVID KIRON et al.

The second annual report by MIT SMR and the IBM Institute for Business Value sees a growing divide in analytic sophistication.

Analytics: The New Path to Value

Analytics: The New Path to Value

STEVE LAVALLE et al.

A global survey by MIT SMR and the IBM Institute for Business Value sees threats and opportunities in the data deluge.