Sam Ransbotham and David Kiron
Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.
MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.
An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.