The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds organizations that turn data into insights are gaining competitive advantage through improved connections with consumers.
How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? From 2010-2018, the Data and Analytics initiative investigated how technology enables competitiveness.
MIT SMR’s research employs global qualitative and quantitative methods to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.