Strategic Measurement

Machine Learning in the Travel Industry: The Data-Driven Marketer’s Ticket to Success

Leading marketers in the travel sector are using machine learning not only to measurably improve business outcomes but to fundamentally redefine what those outcomes should be. Travel marketers who take advantage of the large volumes of data their organizations collect will continue to pull ahead of their rivals.

Creating Satisfying Customer Experiences With Machine Learning

  • Video | Runtime: 0:02:16

According to Northwestern Mutual’s chief marketing officer, marketing should be more than a support function — it should be a strategic growth driver. In this video, Aditi Javeri Gokhale describes how the company used KPIs to train machine learning algorithms to build an online experience that pairs customers with financial advisors. Its success rate: over 95%.

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Improving Strategic Execution With Machine Learning

Our 2018 Strategic Measurement research shows that companies using machine learning to optimize business processes and decision-making have distinct advantages over those that aren’t investing in ML. By using ML technology to make KPIs more predictive and prescriptive, these data-driven companies are redefining how to create and measure value.

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Leading With Next-Generation Key Performance Indicators

MIT Sloan Management Review and Google’s new cross-industry survey about key performance indicators (KPIs) asked senior executives to explain how they and their organizations are using KPIs in the digital era. The results shed light on the challenges and emerging opportunities companies face when using KPIs, demonstrate the many ways advanced use of KPIs can benefit organizations, and offer steps executives can take to make the most of KPIs going forward.

Measure Your KPI Alignment

A new MIT SMR study measured the role of KPIs in aligning an organization toward its objectives. Three categories emerged: Measurement Leaders, Measurement Capable, and Measurement Challenged. Take this self-assessment to uncover challenges and opportunities based on your score — and find out what group you are in.

Interactive: Customer-Focused KPIs Fuel the Future of Business

Research from MIT Sloan Management Review and Google shows executives increasingly rely on key performance indicators (KPIs) to manage and lead their organizations. But what sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.

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