Nina Kruschwitz and Rebecca Shockley
Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.
George S. Day and Paul J.H. Schoemaker
While network effects do affect market share flows, quality prevails.
Gerard J. Tellis, Eden Yin and Rakesh Nira
Project leaders should frame projects the same way marketing managers frame branding efforts.
Karen A. Brown, Richard Ettenson and Nancy Lea Hyer
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.