Volume 43, Issue #2
Winter 2002 Issue
WINTER 2002 VOL. 43 · NO. 2 Has Strategy Changed? Globalization has quietly transformed the economic playing field. The traditional strategic paradigms (positioning, core competence and the like) are not dead, but they are less germane. The new global economy is more entrepreneurial and centers on disequilibrium, fleeting opportunities to capture competitive advantage, and the […]
The Death of the Open Web
Wireless networks and microcharging will change the Internet as we know it.
Pablo T. Spiller
Customers
The Real Value of Customer Loyalty
Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.
Lauren Keller Johnson
Executing Strategy
Maximizing Value Through Diversification
Diversifying can be the best way for companies to match their capabilities to the marketplace.
Mary Kwak
Shopping for R&D
A pair of new research studies points to strategies for making the most of technology acquisitions.
Mary Kwak
Boards & Corporate Governance
Adding Value in the Boardroom
Edward E. Lawler III, David Finegold, George Benson and Jay Conger
Marketing Strategy
Changing the Channel: A Better Way To Do Trade Promotions
David R. Bell and Xavier Drèze
IT Governance & Leadership
Beyond the Business Case: New Approaches to IT Investment
Jeanne W. Ross and Cynthia M. Beath
Talent Management
Building Competitive Advantage Through People
Christopher A. Bartlett and Sumantra Ghoshal
Project Management
Managing Project Uncertainty: From Variation to Chaos
Project managers can’t predict the future, but accurately gauging the degree of uncertainty inherent in their projects can help them quickly adapt to it.
Arnoud De Meyer, Christoph H. Loch and Michael T. Pich
