Winter 2002 Issue
WINTER 2002 VOL. 43 · NO. 2 Has Strategy Changed? Globalization has quietly transformed the economic playing field. The traditional strategic paradigms (positioning, core competence and the like) are not dead, but they are less germane. The new global economy is more entrepreneurial and centers on disequilibrium, fleeting opportunities to capture competitive advantage, and the […]
The Death of the Open Web
Wireless networks and microcharging will change the Internet as we know it.
Pablo T. Spiller
Has Strategy Changed?
Kathleen M. Eisenhardt
Supply Chains & Logistics
Rapid-Response Capability in Value-Chain Design
Charles H. Fine, Roger Vardan, Robert Pethick and Jamal El-Hout
Managing Project Uncertainty: From Variation to Chaos
Project managers can’t predict the future, but accurately gauging the degree of uncertainty inherent in their projects can help them quickly adapt to it.
Arnoud De Meyer, Christoph H. Loch and Michael T. Pich
Quality & Service
Process Management and the Future of Six Sigma
Building Competitive Advantage Through People
Christopher A. Bartlett and Sumantra Ghoshal
Strategy as Improvisational Theater
Rosabeth Moss Kanter
IT Governance & Leadership
Beyond the Business Case: New Approaches to IT Investment
Jeanne W. Ross and Cynthia M. Beath
Changing the Channel: A Better Way To Do Trade Promotions
David R. Bell and Xavier Drèze
Weird Ideas That Spark Innovation
Robert I. Sutton
Boards & Corporate Governance
Adding Value in the Boardroom
Edward E. Lawler III, David Finegold, George Benson and Jay Conger
Do CEOs Matter?
Lauren Keller Johnson
Shopping for R&D
A pair of new research studies points to strategies for making the most of technology acquisitions.
Maximizing Value Through Diversification
Diversifying can be the best way for companies to match their capabilities to the marketplace.
Keeping the Right People
The Real Value of Customer Loyalty
Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.