New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.
MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.
This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.