Caroline Flammer is an associate professor and Dean’s Research Scholar at Boston University and a visiting professor of international and public affairs at Columbia University. She is an expert in sustainable investing and the recipient of numerous prestigious awards. Her research examines how, and under which conditions, firms can enhance their competitiveness and long-term profitability while strengthening‚ instead of undermining‚ the very system in which they operate and hereby play a critical role in addressing climate change, inequality, global health, and other grand challenges related to society and the natural environment. The Web of Science ranked her among the top 100 Highly Cited Researchers in the economics and business profession in terms of impact over the past 10 years.
|The COVID-19 pandemic has permanently changed how companies should think about business strategy. Disagree||“Should the pandemic have triggered companies to permanently change how they think about business strategy? Yes. Has it? Unlikely. Plus, the current pandemic is one among several other system-level crises that the (business) world is facing. Others include climate change, social injustice, and poverty, to name a few. To sustain their competitiveness and profitability in the long run, companies need to move away from merely reacting to such crises and instead adopt a system-level approach in their business strategy — a strategy that helps address these grand societal challenges and thereby strengthens the very system in which companies operate.”|