Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. Professor Alcacer’s recent research focuses on growth and exit strategies, strategies to cope with major shifts in the environment (such as Brexit), and strategic decision-making under geopolitical and technological uncertainty. He is a member of the Academy of Management and the Strategic Management Society and an associate editor of Management Science.
|The COVID-19 pandemic has permanently changed how companies should think about business strategy. Neither Agree nor Disagree||“COVID-19 accelerated trends that were already in place. On the supply side, global value chains were slowly adapting to a riskier geopolitical environment by moving production closer to markets. Organizations had also begun to offer more flexible working environments to attract the scarce right talent. On the demand side, most companies had started a digital transformation process to adapt to changes in preferences and consumption patterns. The COVID-19 pandemic brought home the need to adjust swiftly and continuously.”|