Lori Rosenkopf

Wharton School

University of Pennsylvania

United States

Professor Rosenkopf’s research examines technological communities and social networks across several high-tech industries. She analyzes how and when knowledge may flow between technical professionals and between organizations, mapping these flows to estimate which people, organizations, and technologies are more likely to succeed. She has served as a senior editor for the journal Organization Science and as chair of the Technology and Innovation Management Division of the Academy of Management.

Voting History

Statement Comments
The COVID-19 pandemic has permanently changed how companies should think about business strategy. Disagree “The way that companies should think about business strategy has not changed; processes of strategy formulation and implementation remain the same. Of course, the content of strategy is likely changed, as the pandemic has shifted demand patterns, affected supply chains, and transformed employee desires; some of these changes will be permanent. But it’s the role of a good strategist to always be monitoring trends and adjusting strategy accordingly, and it’s the role of a great strategist to be anticipating a wide variety of outcomes and building contingency plans.”
The COVID-19 pandemic will lead companies to relocate infrastructure and employees away from dense urban locations. Agree “Current imperatives for remote work have made the potential cost savings more salient for knowledge work, particularly in tech. One caution: Though incumbent employees may be managing well while working from anywhere, the challenges of attracting and/or onboarding new employees will remain.”
The California Consumer Privacy Act will undermine the targeted advertising market by giving consumers the right to opt out of allowing companies to sell personal data to third parties. Disagree “It’s too extreme to say that the CCPA will ‘undermine’ the targeted advertising market. CCPA (and similar efforts in other states) will require targeted advertising firms to be more creative in obtaining data from knowledgable consumers who opt out, analogous to GDPR; these costs are likely to be passed along to advertisers and, in turn, consumers.”
In the wake of recent climate-related disasters and related events, such as the bankruptcy of PG&E, corporations are now planning for the increased operational risks and potential liabilities caused by climate change. Agree “Many corporations have been doing scenario planning for quite some time, and disaster scenarios can be a part of this activity. Heightened salience of climate issues will only increase the diffusion of these and other risk management practices.”
Antitrust policy should intervene more decisively to limit the scope of large technology platforms. Agree “Compare to the Bell System pre-divestiture ... same network effects but very different welfare issues, which will increase resistance to intervention. Note the statement said ‘should,’ not ‘will’!”
U.S. regulations have been rolled back in a number of areas, including emissions standards and clean water. Companies will decide to voluntarily adhere to rules that closely resemble the original standards. Disagree “Self-regulation is more effective when it is proposed as a replacement for in-force regulations or when the regulators do not possess sufficient technological expertise. In contrast, after a rollback, even good-faith efforts to preserve standards will be watered-down and very susceptible to defection.”
The Business Roundtable’s new Statement on the Purpose of a Corporation indicates a shift away from shareholder value maximization as the sole purpose of the corporation and toward a broader view of value creation.
This shift will have material impact on the well-being of U.S. workers.
Neither Agree nor Disagree
“Lao Tzu said that 'the journey of a thousand miles begins with a single step.' This is an important first step, but the road to material impact on the well-being of U.S. workers is long and winding. I urge all the signers of the Business Roundtable Statement to model concrete steps that continue this journey.”
In the next decade, we will see the first sustainably profitable private commercial activities in space. Disagree “Will we see progress and more activity over the next decade? Yes. But ‘sustainable profitable’ requires an ecosystem and massive risk reduction.”
Introducing 5G networks 3-5 years ahead of other countries will give Chinese firms an advantage. Agree “Working infrastructure, coupled with the large protected domestic market, will stimulate massive commercialization of related and complementary products and services by Chinese firms, which in turn will accelerate technological development.”
The increase in stock market volatility that began in 2018 will last for another three to five years. Agree “The outcome of the 2020 election will bear heavily on this issue. Reelection would mean ongoing erratic information about policy, which promotes uncertainty and volatility. A transition of power, in contrast, could reduce uncertainty, but this wouldn’t be immediate.”
A hard Brexit will have a significant negative impact on many businesses, even if they do not have a U.K. or European presence. Agree
China is no longer the most attractive growth opportunity for Western multinationals. Disagree “While opportunities may be more constrained than before, partnerships will still provide critical access to this large market.”
In the next five years, the blockchain will have a transformative effect on finance in emerging markets. Agree “For a 10-year horizon instead of five, [I] strongly agree at full confidence.”
In the absence of a carbon tax, industry self-regulation can help mitigate the worst fallout from climate change. Disagree “Industry self-regulation can be very effective for new technologies when the industry players have more expertise than regulators (for example, in determining how new lower-cost flight simulation devices can be used to train pilots in novel, better ways). It’s far less effective to rely on self-regulation to curb long-standing practices.”
Amazon’s new $15 per hour minimum wage will force other companies to follow suit. Disagree “ ‘If’ other companies raise their minimum wage, Amazon’s move will be but one of several competitive, institutional, and sociopolitical forces. In other words, Amazon’s move would be a correlate rather than a cause.”
Restrictions on skilled immigration will cause US firms to to shift more operations overseas. Agree
Uber has to develop self-driving cars in the next 10 years in order to remain viable. Agree “Expect a merger or acquisition in less than five years.”
A trade war will be more disruptive to business than to consumers. Neither Agree nor Disagree “The pain will be shared — consumers will see higher prices and business relief will be limited.”
Concern over consumer privacy will fundamentally limit businesses’ ability to use big data. Disagree “Typical ‘opt out’ restrictions won't change the overall character of data much, and more constraining regulations are likely to be nominal.”