Nicolai J. Foss is a professor of strategy at the Department of Strategy and Innovation at Copenhagen Business School. He is also an honorary adjunct professor of marketing and management at Southern Denmark University and serves as external chair for the Danish Institute for Advanced Studies. Professor Foss is a member of Academia Europaea.
|The COVID-19 pandemic has permanently changed how companies should think about business strategy. Agree||“The COVID-19 pandemic may permanently change the relative importance of nonmarket and market strategies. Politicians have at their disposal instruments such as lockdowns and may have become more risk-averse. Companies need to develop capabilities that allow them to anticipate political responses to future disasters and influence these responses such that they become more fine-grained and less harmful to business. ”|