References

1. As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

2. “The Most Innovative Companies of 2016,” n.d., www.fastcompany.com.

3. T. Olavsrud, “How GE Will Bring the Industrial IoT to Life,” March 16, 2016, www.bloomberg.com.

4. D.A. Nadler and M.L. Tushman, “A Model for Diagnosing Organizational Behavior,” Organizational Dynamics 9, no. 2 (1980): 35-51.

5. For a discussion of the “tour of duty” for businesses, see R. Hofman, B. Casnocha, and C. Yeh, The Alliance: Managing Talent in the Networked Age (Boston: Harvard Business Review Press, 2014).

6. Harvard Business Review and Marketo, “Designing a Marketing Organization for the Digital Age,” October 2015, http://hbr.org.

About the Authors

Gerald C. Kane is the MIT Sloan Management Review guest editor for the Digital Business Initiative.

Doug Palmer is a principal in the Digital Business and Strategy practice of Deloitte Digital.

Anh Nguyen Phillips is a senior manager within Deloitte Services LP, where she leads strategic thought leadership initiatives.

David Kiron is the executive editor of the Big Ideas Initiatives at MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them.

Natasha Buckley is a senior manager within Deloitte Services LP, where she researches emerging topics in the business technology market.

Contributors

Jonathan Copulsky, Nidal Haddad, Al Dea, Geri Gibbons, Daniel Rimm, Nina Kruschwitz, Michael Fitzgerald, Deb Gallagher, Edward Ruehle

Acknowledgments

We thank each of the following individuals, who were interviewed for this report:

Kristin Darby, CIO, Cancer Treatment Centers of America

Stephen DeWitt, CEO, Work Market

Noah Glass, founder and CEO, Olo

Richard Gringras, senior director, News & Social Products, Google

John Hagel, co-chairman, Center for the Edge, Deloitte

Chip Joyce, co-founder and CEO, Allied Talent

Jody Kohner, vice president, Employee Marketing and Engagement, Salesforce.com

Bill Macaitis, chief marketing officer, Slack Technologies

Jacob Morgan, co-founder, The Future Organization

Donna Morris, executive vice president of Customer and Employee Experience, Adobe

Michael Morris, general manager, Topcoder

Dan Restuccia, chief analytics officer, Burning Glass Technologies

Chad Sheridan, CIO, Risk Management Agency, USDA

Arun Sundararajan, professor of Information, Operations, and Management Science, Leonard N. Stern School of Business, New York University

Brian Tilzer, senior vice president and chief digital officer, CVS

MIT Sloan Management Review

MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological, and societal change.

Deloitte

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As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Member of Deloitte Touche Tohmatsu Limited.

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