This is part 10 of 10 from the 2013 Data & Analytics Global Executive Study and Research Project.


David Kiron is the executive editor of MIT Sloan Management Review’s Big Ideas initiatives. He can be reached at

Renee Boucher Ferguson is the Data & Analytics contributing editor at MIT Sloan Management Review, researching the current and new analytical approaches that change how executives make decisions and innovate. She can be reached at

Pamela Kirk Prentice is the chief research officer at SAS Institute Inc., specializing in deriving insights from qualitative and quantitative information to help address key business issues. She can be reached at


Martha Mangelsdorf, Editorial Director, MIT Sloan Management Review
Max Harless, Graphic Designer, MIT Sloan Management Review
Malene Haxholdt, Global Analytics Marketing Manager, SAS Institute Inc.


Deepak Agarwal, Director, Relevance Science, LinkedIn Corporation; Bruno Aziza, Vice President, Worldwide Marketing, SiSense Inc.; Bruce Bedford, Vice President, Marketing Analytics and Consumer Insights, Oberweis Dairy Inc.; Veronika Belokhvostova, Head, Global Business Analytics, PayPal Inc.; Antonio Benjamin, Chief Technology Officer and Managing Director, Citigroup Global Transaction Services/Institutional Clients Group, Citigroup Inc.; Marco Cardinale, Head of Sports Science and Research, British Olympic Association; Louis Datko, Senior Research Psychologist, United States Air Force Survey Office; John Eliseo, Vice President, Enterprise Content, Metadata Management, Thomson Reuters; Helen Fisher, Chief Scientific Advisor,; Dan Flood, Senior Director, Go-to-Market Supply Chain, PepsiCo North America Beverages; Mandy Ginsberg, CEO,; Arnab Gupta, CEO, Opera Solutions LLC; Sam Hamilton, Vice President, Data, PayPal, Inc.; Shawn Hanna, Director, Financial Analysis, Petco Animal Supplies Inc.; Pascal Hoffmann, former Vice President, Digital Banking Strategy, Wells Fargo & Company; Michael Johnson, Director, Utility for Care Data Analysis, Kaiser Permanente; Pete Johnson, Chief Technology Officer, The Bank of New York Mellon Corporation; Raymond Johnson, Principal Manager, Demand and Price Forecasting, Energy Supply and Management, Southern California Edison Company; Steven Labkoff, Head, Strategic Programs, Research and Development Information, AstraZeneca Pharmaceuticals LP; Peter Marney, Senior Vice President, Platform and Information Strategy, Thomson Reuters Corp.; Ganesh Natarajan, Vice Chairman and CEO, Zensar Technologies Ltd.; David Norris, former CEO, BlueCava Inc.; Jeff Rosenfeld, Vice President, Customer Insight and Analytics, The Neiman-Marcus Group Inc.; Jeanne Ross, Director, Center for Information Systems Research, MIT Sloan School of Management; Arijit Sengupta, CEO, BeyondCore Inc.; Neel Sundaresan, Senior Director and Head, Research Labs, eBay Inc.; Laura Teller, Chief Strategy Officer, Opera Solutions LLC; Simon Thompson, Director, Commercial Solutions Esri, Inc.; George Westerman, Research Scientist, MIT Sloan Center for Digital Business, MIT Sloan School of Management