Executive Guide Connecting With Customers in the Age of Acceleration

In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.

Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.

A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.

For a post-pandemic future, leaders must rethink their assumptions about what customers really want.

The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.

Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.

MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.