MIT SMR Connections

MIT SMR Connections collaborates with organizations seeking to increase their visibility and engagement with MIT Sloan Management Review’s audience. This experienced team, which operates independently of the magazine’s editorial group, brings knowledge of a wide range of management disciplines to the creation of thought leadership content. MIT SMR Connections works with clients to develop and distribute researched reports, multimedia, and other forms of custom content designed to engage an audience of business executives.

CONTACT US: smr-sales@mit.edu

Custom Research

Migration to Innovation: Developing a Technology Plan to Execute Strategic Priorities

MIT SMR Connections

This guide from MIT SMR Connections and AWS takes leaders from strategy to a technology plan.

How IT Taps Big Data to Optimize Digital Operations and Drive Business Advantage

MIT SMR Connections

New research by MIT SMR Connections and NETSCOUT reveals IT leaders’ data analytics priorities.

Data, Analytics, & AI: How Trust Delivers Value

MIT SMR Connections

New research by MIT SMR Connections and SAS reveals how organizations build trust in analytics.

The Keys to Winning Retailer-Brand Partnerships in the Digital Era

MIT SMR Connections

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

Custom Case Studies

Mondelez International’s Intelligent Automation Journey: From Cost Savings to Value Creation

MIT SMR Connections

This case study follows Mondelez International’s project to implement RPA as part of its AI journey.

Implementing AI: From Exploration to Execution

MIT SMR Connections

A case study report from MIT SMR Connections and AWS shares how pioneering enterprises are using AI.

The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing

MIT SMR Custom Studio on behalf of Google

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

Custom Webinars

Implementing AI: From Starting Out to Scaling Up

A webinar with Gillian Armstrong, Eric Kessler, John Ashley, and Abbie Lundberg

Gillian Armstrong, Eric Kessler, John Ashley, and Abbie Lundberg discuss how to identify opportunities to automate, enhance, or innovate with AI.

Building Trust in Data and AI: How IT and Analytics Leaders Can Partner to Drive Innovation

A webinar with Kimberly Nevala, Chris Donovan, and Edward Marx

How CIOs and analytics executives can work together to build cultures that trust data-driven investigation and insights.

Why Business Leaders Need an Augmented Reality Strategy

A webinar with Michael E. Porter and James E. Heppelmann, moderated by Evan Schuman

Michael E. Porter and James E. Heppelmann discuss the five questions for incorporating AR into your own strategy and implementation plans.

Galvanizing Growth: The Art & Science of Executing Your Vision

A webinar with Pete Maulik and Joey Bergstein, moderated by Evan Schuman

Pete Maulik and Joey Bergstein discuss three fundamental truths for building an effective future-focused growth strategy.

Native

Executive Scholar Exchange

Realizing IoT’s Potential: How to Overcome Challenges to Enterprise Implementation

Brian Gilmore and George Westerman

Many IoT projects have stalled. Success depends more on strategy than on technology.

AI Reworks IT: Why CIOs Are Extending AI to IT Operations

Akhilesh Tripathi and Erik Hemberg

Digital business means constant uptime — and relentless pressure on enterprise IT. But AI can help.

The New Era of Personalization: Why CPG Brands Must Own the Direct-to-Consumer Experience

Sudhakar Gudala, John R. Hauser, and Artem Timoshenko

New competitors will require consumer packaged goods companies to engage directly with consumers.

Extending the Digital Workplace: How an Empowered Workforce Can Help Utilities Respond to Crises

Sudheer Warrier and Kristine Dery

Utilities field workers are on the front lines when there’s a crisis. How can tech empower them?

Sponsor’s Viewpoints

Effective Analytics Strategies Emphasize the Human Element

Christopher Mazzei

Developing and deploying successful analytics technologies means recognizing that the human factor is paramount.

The Science of Winning in Banking: Competing on Analytics

Berry Diepeveen

Many financial firms in South Africa are investing in analytics technologies and human capital to build capabilities that strengthen customer relationships and set the stage for long-term growth through data-driven services.

Amsterdam’s Intelligent Approach to the Smart City Initiative

Frank Harmsen

Following initial experiments to see what the city’s data would reveal, Amsterdam is now using that information to spur innovations and improve services for citizens, businesses and tourists alike.

A Promising Analytics Approach for Oil and Gas Companies

Fay Shong

GE is positioning itself to make the Industrial Internet a strong component of a more efficient oil and gas industry.

Custom Video