Sponsor's Content | The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing
MIT SMR Custom Studio | On Behalf of Google
How are brands working through technology, culture and workforce issues to implement data-driven strategies? Marketing leaders at Sprint, Bayer, and Tapestry tell their stories: where they started, how they’ve managed technology and organizational change, what they’ve tried and what they are aiming to achieve.