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MIT SMR Strategy Forum
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California’s new privacy law, the California Consumer Privacy Act (CCPA), has recently gone into effect after being passed in 2018. Similar to the General Data Protection Regulation (GDPR) that went into effect in 2018 in the EU, the CCPA aims to give consumers more rights and autonomy over their data and how companies can use it. Given California’s size (it is the largest economy in the United States and the fifth largest in the world) and its central location in the technology sector — where companies like Facebook and Google are based — the privacy act will have widespread effects for businesses nationwide. For this month’s MIT SMR Strategy Forum, we dialed in to an industry at the center of many conversations around data privacy rights: targeted advertising.
We asked our panel of strategy experts to respond to the following statement:
The California Consumer Privacy Act will undermine the targeted advertising market by giving consumers the right to opt out of allowing companies to sell personal data to third parties.
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Raw Responses
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Responses weighted by panelists’ level of confidence