Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Pete Blackshaw (Nestlé), interviewed by Michael Fitzgerald
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
To improve online communities, companies need to enhance communication among custoemrs.
Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble
Attracting talent sometimes means marketing the corporation to the people who might one day take a job there.
Charts explain how to brand a project to internal audiences to get it funded and create engagement.
Project leaders should frame projects the same way marketing managers frame branding efforts.