Executing Strategy
The Best MIT SMR Articles of the 2010s
Research examined how innovation and technology are changing how we strategize, lead, and create.
Business Model Innovation
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Business Model Innovation
What It Means To Be a Tech Company
A look at WeWork’s free fall, Amazon’s effect on business and society, and the sharing economy.
Bruce Posner
Developing Strategy
The Five Bestselling MIT SMR Articles of 2019
Getting ahead of industry disruption, successful frameworks for strategic decision-making, and creating value through customer experience.
Ally MacDonald
Business Models
Three Lessons From Germany’s Platform Economy
Platform markets are suddenly all the rage with B2B companies. And for good reason.
Svenja Falk and Frank Riemensperger
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Sudhakar Gudala, John R. Hauser, and Artem Timoshenko
Global Strategy
Understanding China’s Next Wave of Innovation
Thousands of emerging innovators in China pose a threat to established multinationals.
Mark J. Greeven, George S. Yip, and Wei Wei
Business Model Innovation
Why Customer Experience Matters for B2B
Customer-focused design is core for successful B2B e-commerce.
Suketu Gandhi, Alanna Klassen Jamjoum, and Conrad Heider
Digital Business
Learning From China’s Digital Disrupters
Chinese digital banking newcomers who understood their consumers changed the economic status quo.
Mohan Subramaniam and Raj Rajgopal
Developing Strategy
Beyond a ‘Winner-Takes-All’ Strategy for Platforms
Three questions can help inform how network interactions drive value for platform companies.
David McIntyre
Business Model Innovation
Key Words for Digital Transformation
Adobe has transformed itself by embracing the technological forces that could have meant its demise.
Shantanu Narayen, interviewed by Paul Michelman
Digital Business
How Banks Can Lead the Shift to AI-First
Banks need a clear AI strategy to get digital transformation right.
Lucas du Croo de Jongh, Gökhan Öztürk, and Malte Gündling
Executing Strategy
A New Playbook for Diversified Companies
Strong multi-business companies are defying expectations in three ways.
Ulrich Pidun, Ansgar Richter, Monika Schommer, and Amit Karna
Pricing & Promotion
Bill It, Kill It, or Keep It Free?
B2B companies can seize new sales by charging for services they’ve been giving away.
Wolfgang Ulaga and Stefan Michel
Business Models
Will Self-Driving Technology Be Uber’s Make or Break?
The MIT SMR Strategy Forum examines how self-driving cars will affect Uber’s on-demand transportation success.
Business Model Innovation
Preparing for a Blockchain Future
Consider three key questions when determining how to make blockchain a useful part of your business strategy.
Michael Ferguson
IT Strategy
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Jeffrey L. Sampler
Business Model Innovation
Why Companies Need a New Playbook to Succeed in the Digital Age
Companies need to think about how they can become a customer destination.
Peter Weill and Stephanie Woerner
Business Models
Why Some Platforms Are Better Than Others
Business models that use platform network effects for competitive advantage risk may not be viable.
Jonathan A. Knee
Business Model Innovation
Surviving in an Increasingly Digital Ecosystem
Companies need to reinvent themselves as destinations for their customers.
Peter Weill and Stephanie Woerner
Business Models
For a Return on Platform Investment, Focus on New Capabilities
Developing new capabilities is the key to platform innovation that adds value to an organization.
Michael Schrage
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