Competing With Data and Analytics

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Assessments about China’s strengths in AI may be overblown.

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.

AI and IoT offer significant benefits — as yet untapped — for facilities maintenance.

Small errors in data linkages can sometimes prove damaging — but not if managers watch for them.