Digital Marketing
Social Media Marketing Doesn’t Matter
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
Competition
Latest
Developing Strategy
Strategy As Love, Not War
MIT Sloan School professor Arnoldo C. Hax says that companies need a different approach to thinking about strategy.
Marketing Strategy
Do-It-Yourself Brand Creation
What happens when user communities—connected by the Internet—start to create their own brands?
Collaboration
Overcoming Consumer Resistance to Innovation
Rosanna Garcia, Fleura Bardhi and Colette Friedrich
Innovation Strategy
The Era of Open Innovation
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
Henry W. Chesbrough
Quality & Service
Beyond Better Products: Capturing Value in Customer Interactions
Mark Vandenbosch and Niraj Dawar
Disruption
Foundations for Growth: How to Identify and Build Disruptive New Businesses
To maintain growth, a company must launch disruptive new businesses when its core units are strong.
Clayton M. Christensen, Mark W. Johnson and Darrell K. Rigby
Climate Change
Global Sustainability and the Creative Destruction of Industries
Stuart L. Hart and Mark B. Milstein
