
Digital Marketing
Social Media Marketing Doesn’t Matter
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
Social media isn’t enough anymore to give businesses a lift — unless they use it to innovate.
MIT Sloan School professor Arnoldo C. Hax says that companies need a different approach to thinking about strategy.
What happens when user communities—connected by the Internet—start to create their own brands?
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
To maintain growth, a company must launch disruptive new businesses when its core units are strong.