Consumer-Driven Innovation
Latest
Innovation Strategy
How to Network Your Way to New Product Ideas
What if traditional views of the innovation process are flawed? Thoughts from MIT’s Eric von Hippel.
Martha E. Mangelsdorf
Innovation Strategy
Five Steps for Embracing Consumer Innovation
Companies can work with consumer innovators, or “casual entrepreneurs,” by understanding their lead users.
Leslie Brokaw
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Eric von Hippel, Susumu Ogawa and Jeroen P.J. de Jong
Innovation Strategy
The User Innovation Revolution
According to von Hippel, users are often the first source of new products.
Eric von Hippel (MIT Sloan School of Management), interviewed by Martha E. Mangelsdorf
Business Models
What to Do Against Disruptive Business Models (When and How to Play Two Games at Once)
When two business models, and two business units, make sense.
Constantinos C. Markides and Daniel Oyon
Innovation Strategy
Customers and service innovation
A new working paper looks at customers’ role in innovation in a service industry: banking.
Global Strategy
Innovation From the Inside Out
Grameen Bank and others know that you get the best answers by burying yourself in the questions.
Erik Simanis and Stuart Hart
New Product Development
The New Frontier of Experience Innovation
C. K. Prahalad and Venkatram Ramaswamy
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