Creativity

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Creative responses to the downturn

  • Blog

While layoffs make headlines, some companies are finding creative ways to respond to the recession.

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Breakthroughs and the 'Long Tail' of Innovation

To understand how breakthroughs in creativity occur, managers must understand how most collaborations work. “Managers first need to understand that invention is essentially a process of recombinant search,” writes Lee Fleming. “That is, I adopt the classic definition of invention as a new combination of components, ideas or processes.” Fleming adds that “Almost all inventions are useless; a few are of moderate value; and only a very, very few are breakthroughs. Those breakthroughs constitute the ‘long tail’ of innovation.”

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Showing 21-40 of 42