Cultural Differences

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Consider Culture When Implementing Agile Practices

  • Research Highlight
  • Read Time: 13 min 

Adopting agile development practices helps organizations bring their products and services to market quickly and respond nimbly to market changes. In an increasingly global business landscape, taking the time to address cultural differences when implementing agile is crucial for project success.

Rethinking the East Asian Leadership Gap

Many western multinationals have a tough time finding local talent in East Asia — a problem that global companies originating in East Asia don’t seem to face. One problem: The cultural values and expectations of those doing the hiring and those seeking the jobs are at odds.

Image courtesy of Flickr user Roy Luck.

Ethnography in Action at Wells Fargo

  • Blog
  • Read Time: 2 min 

How do companies gain value from ethnography — the in-person study of how people actually use a product or service? Wells Fargo Bank commissioned an ethnographic project and found out for itself. The bank was able to determine that customers approach retirement with three styles: they were either Reactors, Poolers or Maximizers. The bank learned, for instance, that the language of customers who were Maximizers would not resonate with Poolers — and so it developed new kinds of messaging for each.

Building Effective Business Relationships in China

As China’s growth and integration into the world economy continue, many companies are looking for ways to build effective business relationships with Chinese companies. China’s ways of doing business are becoming more Westernized, but non-Chinese executives must still work hard to build trust in relationships with their Chinese business partners. But developing trust between Chinese and Western executives takes time. This article explores methods for developing cross-cultural trust.

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