Sports analytics leaders are now using data to understand fans as well as they know their players.
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
MIT SMR Custom Studio on behalf of Google
Though customer service is a key analytics focus, it offers potential for security improvements too.
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Jay I. Sinha, Thomas Foscht, and Thomas T. Fung
Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.
Greg Jones (Equifax), interviewed by Sam Ransbotham
Managing consumer data courteously can be a way to build a good relationship with customers.
Avi Goldfarb and Catherine Tucker
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III
There isn’t yet a common vocabulary for discussions around the ethical use of big data.