Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.
Greg Jones (Equifax), interviewed by Sam Ransbotham
Managing consumer data courteously can be a way to build a good relationship with customers.
Avi Goldfarb and Catherine Tucker
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III
There isn’t yet a common vocabulary for discussions around the ethical use of big data.