Customer Engagement

The intersection between what’s possible and what’s desired is where a business will succeed.

Companies need to think about how they can become a customer destination.

Conversational commerce has the potential to transform the business supply chain.

Join the co-authors of “Using Analytics to Improve Customer Engagement” and special guest Teddy Bekele as they show how analytical innovators are gathering and sharing data to build loyalty and keep customers.

A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.

MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.

An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.

Online product recommendation networks can spread demand from one product to another.

Readers asked why a digital strategy must focus on either customer engagement or digital solutions.

Research from MIT’s Initiative on the Digital Economy offers new insights into platform markets and network effects.

Companies that want to draw innovation ideas from social media need customized approaches.

Content websites can convert visitors to paying customers by engaging them in a “ladder of participation.”

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

The NFL’s CIO discusses the organization’s customer-focused approach to big data and analytics.

Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.

As part of its sustainability strategy, organic yogurt company Stonyfield has made a mission of total transparency in its sourcing.