Customer Journey

When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

College students will want online learning options even after the pandemic ends, a new survey says.

The most memorable experiences are suffused with emotion — not extra features or value for money.

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.