Data-Driven Marketing

Sports analytics leaders are now using data to understand fans as well as they know their players.

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.

The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.

Retailers need to understand how website features and advances in AI affect consumer behavior.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.

Entravision, a Spanish-language media company, transformed its business model using big data.