Digital Marketing

Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.

While livestreamed shopping is booming in China, it has struggled to take off in the West.

Artificial intelligence may look poised to tackle tricky business decisions — but it only works for certain sorts of problems.

AI offers a helping digital hand to overburdened B2B marketing departments.

Online and off-line customer conversations about your brand require separate marketing strategies.

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.