While livestreamed shopping is booming in China, it has struggled to take off in the West.
Artificial intelligence may look poised to tackle tricky business decisions — but it only works for certain sorts of problems.
Susan Athey, interviewed by Frieda Klotz
Online and off-line customer conversations about your brand require separate marketing strategies.
Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels
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