Marketing Strategy
When Launching a Product During a Recession Pays Off
Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.
Economic Downturn
Latest
Executing Strategy
Preparing Your Company for the Next Recession
Leaders should build resilience, local agility, and portfolio agility to prepare for economic uncertainty.
Developing Strategy
Five Articles for Building Resilience When Facing a Recession
A roundup of MIT SMR articles to help business leaders navigate the uncertainty and volatility of an economic downturn.
Supply Chains & Logistics
Prepare for the Bullwhip’s Sting
Growing inflation and supply chain issues are raising concerns that a recession is looming. But companies can prepare.
Technology Innovation Strategy
The Best of This Week
Preserving public trust, evaluating a female-focused recession, and regulating a tech crisis.
Customers
To Cut Costs, Know Your Customer
In B2B, pandemic-driven cost initiatives should be guided by an intense focus on customer value.
Leading Change
The Best of This Week
How U.S. companies are commemorating Juneteenth; what a 2020 recession may mean for data analytics.
Financial Management & Risk
A Long Time Until the Economic New Normal
Leaders must learn from the pandemic now to position their companies to thrive in the next crisis.
Financial Management & Risk
What Would a Hard Brexit Mean for Global Business?
Strategy experts weigh in on possible impacts of a complete U.K. separation from the European Union.
Developing Strategy
Why Forecasts Fail. What to Do Instead
Managers need to learn from history about what they can and cannot predict, and develop plans that are sensitive to surprises.
Developing Strategy
The Management Lessons of Las Vegas
In uncertain economic times, it’s important to think twice about what everyone else takes for granted.
Innovation Strategy
The Kind of Innovation to Pursue Now
How should companies think about innovation during an economic downturn?
Financial Management & Risk
Investing in a recession
Some companies pursue growth despite a recession –and there’s a theory behind that.
The state of innovation
How is innovation faring during the downturn? The answer depends on whom you ask.
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