Marketing Strategy
When Launching a Product During a Recession Pays Off
Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.
Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.
Leaders should build resilience, local agility, and portfolio agility to prepare for economic uncertainty.
A roundup of MIT SMR articles to help business leaders navigate the uncertainty and volatility of an economic downturn.
Growing inflation and supply chain issues are raising concerns that a recession is looming. But companies can prepare.
Preserving public trust, evaluating a female-focused recession, and regulating a tech crisis.
In B2B, pandemic-driven cost initiatives should be guided by an intense focus on customer value.
How U.S. companies are commemorating Juneteenth; what a 2020 recession may mean for data analytics.
Leaders must learn from the pandemic now to position their companies to thrive in the next crisis.
Strategy experts weigh in on possible impacts of a complete U.K. separation from the European Union.
Managers need to learn from history about what they can and cannot predict, and develop plans that are sensitive to surprises.
In uncertain economic times, it’s important to think twice about what everyone else takes for granted.
How should companies think about innovation during an economic downturn?
Some companies pursue growth despite a recession –and there’s a theory behind that.
How is innovation faring during the downturn? The answer depends on whom you ask.