Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.
Food & Beverage Industry
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Digital Marketing
Rejuvenating a Brand Through Social Media
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
Matthew Mount and Marian Garcia Martinez
Climate Change
Why Kraft Foods Cares About Fair Trade Chocolate
Kraft Foods’ leadership role in bringing Fairtrade Certified cocoa to mainstream consumers.
Chris McGrath (Kraft Foods), interviewed by Nina Kruschwitz
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