Intellectual Property
Latest
Innovation Strategy
Does Current Copyright Law Hinder Innovation?
In his book Remix, Stanford”s Lawrence Lessig argues for a new approach.
Marketing Strategy
International Perspectives on Counterfeit Trade
Executives’ perceptions of the motives of pirates and purchasers vary by country.
Innovation Strategy
What Was Obvious No Longer Is
Recent Supreme Court rulings have changed IP protections.
Executing Strategy
Co-opetition Without Borders
International arrangements require more formal mechanisms.
Innovation Strategy
Benefiting from Rivals’ Breakthroughs
A company’s market value actually increases when its known rivals innovate.
Showing 21-39 of 39
Previous