Leading Change

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The Truth About Behavioral Change

In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as “weak ties” and “long bridges” to drive the adoption of new innovations and organizational change can be a prescription for failure.

Let’s Dig In

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On Oct. 2 and 3, MIT SMR is dropping its paywall — all of the content is freely available to visitors. Readers will have immediate access to ideas, research, benchmarks and tools, all grounded in the reality of our technologically driven economy and society. We’re offering some recommendations, based on what readers tell us are some of the most pressing problems they’re facing right now.

Showing 1-4 of 4