Customers
Competing on Customer Outcomes
Three kinds of revenue models make companies increasingly accountable for customer outcomes.
Market Positioning
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Marketing Strategy
Is Your Brand Purpose at Risk of Being Obsolete?
Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.
George Carey
Business Models
Fighting the Gravity of Average Performance
Companies looking to become market leaders face two challenges: getting ahead — and staying there.
Martin Reeves, Kevin Whitaker, and Tom Deegan
Analytics & Business Intelligence
Why the Data Marketplaces of the Future Will Sell Insights, Not Data
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Munther Dahleh, interviewed by Elizabeth Heichler
Business Models
Could the Big Technology Companies of Today Be the Financial Advisers of Tomorrow?
Trust in its brand (and its reach) positions Amazon to expand into financial services.
Luis Viceira, Peter Nolan, Terrance Rogers, and Anthony Runco
Marketing Strategy
The Upside to Large Competitors
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Neeru Paharia, Anat Keinan and Jill Avery
Marketing Strategy
How to Position Your Innovation in the Marketplace
A new framework helps identify the best strategy for a particular product or service.
Glen Schmidt and Bo van der Rhee
Executing Strategy
Why Dominant Companies Are Vulnerable
When consumers feel that their choices are restricted, many respond by leaving the market leader.
Kyle B. Murray and Gerald Häubl
Developing Strategy
Strategy As Love, Not War
MIT Sloan School professor Arnoldo C. Hax says that companies need a different approach to thinking about strategy.
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