
Customers
Competing on Customer Outcomes
Three kinds of revenue models make companies increasingly accountable for customer outcomes.
Three kinds of revenue models make companies increasingly accountable for customer outcomes.
Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.
Companies looking to become market leaders face two challenges: getting ahead — and staying there.
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Trust in its brand (and its reach) positions Amazon to expand into financial services.
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
A new framework helps identify the best strategy for a particular product or service.
When consumers feel that their choices are restricted, many respond by leaving the market leader.
MIT Sloan School professor Arnoldo C. Hax says that companies need a different approach to thinking about strategy.