Market Share

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Competitive Pressure Systems: Mapping and Managing Multimarket Contact

Managers typically think that the competitive pressure their companies experience is solely the result of the behavior of their rivals. But, by mapping the system of pressures in which they operate, they can make the optimal choice of competitors, allies and markets to gain superior strategic influence over the evolution of their industry and their organization”s role in it.

The Elements of Platform Leadership

Platform leadership is the ability of a company to drive innovation around a particular platform technology at the broad industry level. The more people who use platform products, the more incentives there are for complement producers to introduce more complementary products, causing a virtuous cycle.

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Hysteresis in Marketing -- A New Phenomenon?

A combination of temporary conditions such as environmental factors or price cuts may permanently affect a company’s market share. What causes the phenomenon of hysteresis in marketing? Can companies predict and take advantage of this effect? Equally important, can they avoid becoming its victims?

First to Market, First to Fail? Real Causes of Enduring Market Leadership

“Be first to market” is one of the most enduring principles in business theory and practice. But the authors point out that many pioneer companies have failed, whereas most current market leaders were not pioneers. In analyzing why this is so, the authors found that market leaders embody five factors that are critical to success.

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