Market Share
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Marketing Strategy
Selectively Pursuing More of Your Customer’s Business
James C. Anderson and James A. Narus
Developing Strategy
The Elements of Platform Leadership
Platform leadership is the ability of a company to drive innovation around a particular platform technology at the broad industry level.
Michael A. Cusumano and Annabelle Gawer
Executing Strategy
Early Warning of New Rivals
A methodology to aid in anticipating and preempting the emergence of market newcomers.
Paul A. Geroski
Financial Management & Risk
Are U.S. Managers Superstitious about Market Share?
Cathy Anterasian, John L. Graham and R. Bruce Money
Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Gerard J. Tellis and Peter N. Golder
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