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The Best of This Week
Digital collaboration tools, new brand strategies, and our 2021 Future of Leadership report.
Marketing Strategy
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Marketing Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Joseph Dollens, Richard Ettenson, and Patrick Lynch
Digital Marketing
Where Influencer Marketing Goes Wrong (and How to Fix It)
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Steve Oriola
Marketing Strategy
Why Personalization Matters for Consumer Privacy
Consumers’ concerns about data privacy are offset by a desire for personalized service.
Phyllis Rothschild, Julien Boudet, and Gadi BenMark
AI & Machine Learning
Customer Centricity in the Digital Age
AI is making it possible for companies to reach a new level of customer-centric marketing.
Zoran Latinovic and Sharmila C. Chatterjee
Climate Change
Talking About Sustainability Can Drive Sales: Lessons From a Casino Giant
Caesars has found that telling customers about its green efforts leads to a boost in spending.
Andrew Winston
AI & Machine Learning
Machine Learning in the Travel Industry: The Data-Driven Marketer’s Ticket to Success
Travel marketers need to recognize and embrace analytical sophistication.
Michael Schrage and David Kiron
Digital Marketing
Deriving Value From Conversations About Your Brand
Online and off-line customer conversations about your brand require separate marketing strategies.
Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels
AI & Machine Learning
Machine Learning in the Retail Industry: Making a Strategic Investment in Technology
Retail companies that neglect machine learning do so at their peril.
Michael Schrage and David Kiron
AI & Machine Learning
Machine Learning in the Automotive Industry: Aligning Investments and Incentives
Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Michael Schrage and David Kiron
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