Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Paul J. Zak and Abbie Lundberg
Online and off-line customer conversations about your brand require separate marketing strategies.
Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.