Marketing

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Disrupters are now going directly to consumers with products that compete head-on with incumbents.

Online and off-line customer conversations about your brand require separate marketing strategies.

Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.

IHG is obtaining a competitive advantage from applying advanced analytics to pricing and marketing.