AI & Machine Learning
Will Generative AI Create a New Era of Search Competition?
Experts consider whether generative AI tools like ChatGPT will refuel Google’s and Microsoft’s search engine rivalry.
Microsoft
Latest
Developing Strategy
How Companies Become Platform Leaders
Under the right circumstances, companies of any size can grow to become platform leaders.
Annabelle Gawer and Michael A. Cusumano
Executing Strategy
How Microsoft Makes Large Teams Work Like Small Teams
Software product development at Microsoft allows teams to retain the autonomy of small groups by frequently synchronizing and stabilizing continuous design changes.
Michael A. Cusumano
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